Spinning Prize wheel - A boring trade booth with a host telling the visitors about the product’s features is not always the best way to enhance one’s trade. One innovative solution to attract visitors is by using a spinning prize wheel that one can spin at a nominal charge. Everyone spinning the wheel should get some prize, which could be a product from your company or some promotional goody. Using the wheel of fortune will make sure that your booth is always in the limelight because of its uniqueness. The booth will not only attract cursory glances but it will also be able to help you find new customers.

Customized goodies - One of the easiest way to promote your product is by distributing cheaper commodities like water bottles at a trade show. Presenting a bottle of water to visitors will make sure that some of them will feel the need of going through your booth just as a gesture of thanks. This can really help in finding new trade visitors who would have otherwise missed your booth.

Assign a theme to your booth - Sometimes a variation from normal thinking can go a long way in improving exposure of your brand. A booth that is built with the focus on a theme derived from current issue or local culture can really boost an exhibitor’s chances at a trade show. The designers should make sure the theme is based on something that closely resembles the brand value.

Providing free services – Things that comes for free is often the most utilized by visitors at a trade fair. By offering services like free internet service can really help in attracting large crowds at a booth. By bringing people closer to the booth one can start promoting the product through personal contact.A trade show booth is a brand’s window through which the exhibitors can look at the visitors and vice versa. But communication is only possible if the visitors are willing to come closer to that window. Keeping this in mind, certain investments are needed to be made to garner a response from the visitors. Hence, exhibitors should be ready to splurge the cash depending on their aspirations and funds. Without these investments the whole purpose of exhibiting at a trade show could be rendered completely pointless.

Modern day trade fair booths ~ Article source: biztradeshows.com